Assignment 1 & 2 Example | Topics and Well Written Essays - 1250 words

1 and 2 - Assignment Example Significant associations have built up open connection office which centers around how to dazzle the general public. As much as methodologies are typically applied to improve the open connection, morals and friends arrangements are the significant impacts. For instance, if a youngster loses their life in a school exacerbate, the open response towards the school would be extremely negative. The general public will see the organization as a foe to the network. With years the advertising are getting hard to improve. The society’s needs towards associations and organizations are expanding. This might be credited to expanded undertakings and the introduction to data. In schools the circumstance is the equivalent. In the cutting edge century school’s advertising ought to likewise be improved (Kowalski, 2010). 1. The usage of PR is looked by a few inadequacies. These deficiencies depend on understanding, tolerating and acting. These boundaries tend not to help in the affecting of the public’s discernment towards the establishment. Obstructions to tolerating are the hindrances that keep general society from tolerating the PR usage arrangements. As per Kowalski (2010) this boundary might be affected by both inward and outside components. On interior factors, the foundation may by having issues in affecting a moral domain. The inward causes are for the most part impacted by the lead of the staff and managers. On the off chance that the foundation has a proper PR execution systems and the lead of the executives is exploitative, people in general may think that its hard to acknowledge the PR usage approaches. Outside components depend on the way that general society is presented to numerous comparative contenders. The organizations motivators might be sufficiently bad to satisfy the need s of the open thus they neglect to acknowledge any PR offering. A boundary to acting is the hindrance that keeps people in general from satisfying their part as

True Grit Vs Old Man And The S :: essays research papers

Near Essay Between The Old Man and the Sea and True Grit The Old Man and the Sea, by Ernest Hemingway, a just composed novel of an elderly person's particular battle, while attempting to get a fish, against powers of the ocean overwhelming him and True Grit, by Charles Portis, a holding western, setting you in the activity during a young lady's mission with two other men to seek retribution for her dad's homicide, are two works joined in a few different ways. Numerous similitudes all through the two works seemed obvious. Plot, topic, and portrayal arrange those similitudes. Â Â Â Â Â First of all, in plot, the works share a similar occasion movement. A promising start, a decided drive, a last confrontation, and an endeavor to proceed with the accomplishment. The expectations were to just achieve regardless of what the situation. The Old Man set out promptly in the first part of the day as demonstrated here, '…he paddled out of the harbor in obscurity.'; In True Grit, Mattie, a young lady keen on avenging her dad's demise, Rooster, a government marshal, and LaBoeuf, a Texas Ranger, set off when, 'It was as yet dull outside and unpleasant cold albeit kindly there was little wind.'; The commitment engaged with the characters' interests turns out to be increasingly apparent later on. 'He is an extraordinary fish,'; the elderly person let himself know, 'and I should persuade him not to become familiar with his strength…'; As it was additionally with the Mattie from True Grit. 'I knew them two (Rooster and LaBoeuf) were hanging tight for me to grumble or state something that would portray me as a 'fledgling.' I was resolved not to give them anything to refuse me about.'; Her plans were not simply shallow however. Her outrage toward '… a weakling passing by the name of Tom Chaney,'; was a key factor in driving her to accomplish her motivation. At long last, subsequent to drudging with the fish, the Old Man, '…took all his torment and what was left of his quality and his a distant memory pride and he put it against the fish's anguish,'; in his last session with the extraordinary fish. A similar kind of occasion happens at a similar point in the story line in True Grit. 'Chicken stated, 'Fill your hand you bastard!' and he steered in his teeth and pulled the other seat gun and drove his spikes into the flanks of his solid pony Bo and charged straightforwardly at the crooks.

Born Under Punches

Born Under Punches DID YOU KNOW? The German language has two different verbs for to eat, depending on whether a person is eating (essen) or an animal is eating (fressen). I have also learned the German word for to strike a deathblow. Look out, world. It was a really, oustandingly lovely day today. Just so you know. But its a busy week in my life, between classes, choir, marching band, career fair, thinking about grad school applications, marathon training, information sessions, UROP, Sonic the Hedgehog 2, housewarming parties, a floor-sponsored trip to some island in the middle of Boston Harbor, and who knows what else. Heck, I didnt even have time to call Sams Mom tonight. Good thing she reads my blog, huh? Today I also completed the long distance runaround from the music offices to the HASS office to my advisor twice this week so I could propose my music minor (6 classes) and provide evidence of the completion of my music concentration (3 classes, and a GIR). Youd assume that at MIT I could register for classes or turn in important forms on a computer or something, but then again you know what happens when you assume, dont you? Well, I guess some of our more ambitious code monkeying students wouldnt come out of their rooms for more than 30 minutes each term if they didnt have to run over to the gym to schedule classes. And then I have homework! And not just psets! I have homework in my HASS classes, dude! I assumed that taking two science classes and three HASS classes that I love would decrease my workload a little bit this term, but you know what happens when you assume, dont you? Anyway, heres what Im punting right now to blog: 21F.403: German III Write a modern-day parody of a fairy tale. Mine is a version of The Three Little Pigs where the wolf is a health code inspector. Well, only the first two paragraphs are due tomorrow. Ill make it work. Trust me. 21M.303: Writing in Tonal Forms I Write the first 8 bars of a minuet for string quartet. Dr. Ruehr helpfully told us that this should basically consist of a memorable moment in the first four bars and a less memorable moment in the second four bars. Well, Ive got the first part written already, and then the second part should kind of follow by definition, right? She also bought us sticky buns and scheduled a minuet dance lesson for us to get us more in that baroque mood. 21M.500: Senior Seminar in Music: Pulitzer Prize-winning composer John Harbison has asked us to perform some of Bachs greatest hits in class, mostly from the Art of Fugue. Since Im a singer and terrible at piano, he let me perform and analyze some of the cantatas instead. So, Ive gotta practice Movt. 5 of Cantata 101 for Wednesday and hope that my voice changes back to a range where I can sing tenor parts again. Weve also got to choose from a list of 12 diverse pieces for our project on improvisation. Im really jockeying for Liszts first Transcendtal Etude, Ives Concord Sonata, or Bachs Chromatic Fantasy and Fugue. If I dont get those, oh Ill just die. I might write an entry on teacher recommendations, just as a way of reminding myself that I need to start getting them too. GET TO WORK SAM HOW LONG HAVE YOU BEEN WRITING THIS STUPID BLOG ENTRY?! If I inspire just one little girl to dance, it was all worth it.

Deforestation And Its Effects On The Environment - 912 Words

Rainforests today are disappearing at an alarming rate as a result of deforestation for commercial purposes such as logging, agriculture, and livestock and the probable solution are becoming far from realistic as the expansion becomes bigger and bigger. Every year, an estimated 18 million acres are destroyed for various reasons, including paper, timber. An average of two football field sizes of precious rainforest are torn down, killing millions of animals and destroying valuable pharmaceutical plants. A huge amount of these animals and plants have never, and will never be discovered. Experts say, Close to eighty percent of the terrestrial species of animals and plants are to be found in the rainforests As people tear down the rainforests they are affecting the ozone layer, and disrupting the process that lets plants fight the deadly amount of pollution the world produces every day. According to savetheamazon.org, over three thousand plants found can help the fight against cancer. Se venty percent of these plants are found in the rainforest. Periwinkle is a very essential plant that produces the drug Vincristine that is the most powerful cancer-fighting drug that has been discovered as of today. Scientists say, Vincristine is used as a part of MOPP chemotherapy regimen, and has helped increase the rate of remission in acute childhood leukemia from twenty percent to ninety percent.. The periwinkle plant is only found in rainforest regions. Imagine not having access toShow MoreRelatedThe Effects Of Deforestation On The Environment845 Words   |  4 Pagesdo to protect the environment? Our planet is shifting, we need to help it change for the better. There are many effects that can change our Globe in a shocking manner but, the good news is each individual can contribute to make a better world for our children. People across the world acquired, use, and dispose enormous multiplicity of products which helps to build our lives easier and more comfortable. Howeve r, the outcome of this can make massive damage to our environment. Working together withRead MoreEffects Of Deforestation On The Environment1389 Words   |  6 PagesDeforestation is one of the many problems this world faces today. Many people are unaware of how harmful deforestation can be towards the environment and the animals that inhabit the area. Many people don’t even know what deforestation is and that it’s actually happening. To sum it all up, deforestation is the process of destroying forests by cutting them down or burning the trees down, destroying hundreds of acres in order to make more land available for other uses thinking that the benefits outweighRead MoreThe Effects Of Deforestation On The Environment1379 Words   |  6 Pagesyou no choice but to run through the forest. Being separated from family members, all alone in the african desert with no home left. This issue is happening all over the place for many beloved animals yet not much is being done about it at all. Deforestation is a major issue for animals, forests are a huge source of oxygen for the wildlife surrounding them. â€Å"80% of the animals in the world live in or around forests†(National Geographic, Munita) there has been a huge increase for many species goingRead MoreDeforestation And Its Effects On The Environment1616 Words   |  7 PagesBackground Webster dictionary defines deforestation as the action or process of clearing of forests. It occurs when humans desire to make use of land covered by forest for other purposes. This clearing of tree is concerning due to the fact that trees are being cut down at a rate much greater then they can grow back. This is called overshot, and can have a devastating impact on the environment. There is an estimated loss of 18 million acres of forest each year. That is roughly equivalent to the sizeRead MoreDeforestation And Its Effects On The Environment1120 Words   |  5 PagesTo start off, thirty percent of the world’s land are forests. (Anonymous, para. 1). However, the number of forests are dwindling down due to the deforestation that happens every year. Deforestation is â€Å"the act or result of cutting down or burning all the trees in an area† (Anonymous). Unfortunately, this damages the land. Deforestation has many factors of what causes the loss of trees. There are ag riculture farmers that cut down trees to have more acres to grow more plants or to have more livestockRead MoreThe Effects Of Deforestation On The Environment915 Words   |  4 Pagesongoing environmental issues, which include water shortages, soil erosion and deforestation. The soil erosion has been caused by an excessive use of pesticides and fertilizers. Deforestation has been a detrimental issue because of the large amounts of agricultural and land clearing, and not to mention the over use of wood products for fuel purposes, without replanting new growth. Another leading cause of deforestation is forest fires caused by man, whether it’s intentional or accidental. Water shortagesRead MoreThe Effects Of Deforestation On The Environment953 Words   |  4 PagesAir Pollution Deforestation has been an ongoing activity in both the North and South Island in relatively equal measures. Since New Zealand was inhabited, Maori and European settlers have exploited the forests in New Zealand, reducing them from 82% to 23% of the surface area throughout the country. (Ewersa et al,, 2006). This is a great volume of vegetation which has been removed from the earth’s surface. In return, many harmful impacts are being imposed on the environment. One of these is the increasedRead MoreDeforestation of Our Rainforests931 Words   |  4 PagesThe most destructive and harmful tragedy that our rainforests, specifically the Amazon, suffer from is deforestation. Deforestation is the clearing or destruction of land throughout forests. Unfortunately, human beings are the number one cause of deforestation throughout the world. The reason if this is simply because we use the wood mainly for things like hydroelectric dams that power communities, palm oil for its biofuel res ourcefulness, and the mining for diamond and gold. Another reason wouldRead MoreDeforestation And Environment1402 Words   |  6 Pages Deforestation is an increasing global crisis and is mainly caused by human actions. Forests cover approximately 31% of the area on the planet (Deforestation, n.d.). Deforestation is the destruction of a wide area of forest land into a cleared land that is used for a variety of reasons. The impact on the environment from cutting down, burning and damaging forests is very detrimental and there are severe consequences for the environment and future generations due to deforestation. According to theRead MoreCause And Effect Of Deforestation1259 Words   |  6 Pages2 28 October 2015 Cause and Effect of Deforestation Deforestation is a problem that does not concern many people, but it is an issue that the people of Earth need to deal with. In the past 50 years deforestation has increased a significant amount, but people around the world have been removing the forests since the 1600s. The forests remaining are in danger as the human population goes up, the need for resources will also increase and this will make the deforestation of the last forests come quicker

International Financial Management - 5022 Words

EXAMINATION PAPER OF INTERNATIONAL FINANCIAL MANAGEMENT Section A: Objective type Part One: 1). Foreign exchange market in India is relatively very Answer: b). Small 2). Balance of payment is a systematic record of all ___________ during a given period of time. Answer: c). Economic Transactions 3). Merchandise trade balance, services balance balance on unilateral transfer are the part of _________ account. Answer: a). Current Account 4). Interest rate swaps can be explained as an agreement between ___________ parties Answer: b). Two 5). Capital account convertibility in India evolved in August Answer: c).1994 6). Interest rate parity is an economic concept, expressed as a basic algebraic identity that relates Answer: b).†¦show more content†¦This led to the devaluation of national currencies and a decline in world trade. This breakdown in international monetary cooperation created a need for oversight. The representatives of 45 governments met in the Mount Washington Hotel in the area of Bretton Woods, New Hampshire in the United States, and agreed on a framework for international economic cooperation to establish post-World War II. The participating countries were concerned with the rebuilding of Europe and the global economic system after the war. During 1940, Harry Dexter and John Maynard Keynes put forward proposals for a system that would encourage the unrestricted conversion of one currency into another, establish a clear and un equivocal value for each currency and eliminate restrictions and practices such as competitive devaluations. After much negotiations in the difficult wartime conditions, the international community accepted the system and an organization was formed to it. Members Administration The IMF began operations in Washington DC in May 1943. It then had 39 members. Presently the members of the IMF are 188. Any country may apply to be a part of the IMF. Post-IMF formation, in the early postwar period, rules for IMF membership were left relatively loose. Members needed to make periodic membership payments towards their quota, to refrain from currency restrictions unless granted IMF permission, to abide by the Code of Conduct in the IMFShow MoreRelatedInternational Financial Management5028 Words   |  21 PagesEXAMINATION PAPER OF INTERNATIONAL FINANCIAL MANAGEMENT Section A: Objective type Part One: 1). Foreign exchange market in India is relatively very Answer: b). Small 2). Balance of payment is a systematic record of all ___________ during a given period of time. Answer: c). Economic Transactions 3). Merchandise trade balance, services balance balance on unilateral transfer are the part of _________ account. Answer: a). Current Account 4). Interest rate swaps can be explainedRead MoreInternational Financial Management9731 Words   |  39 Pagesinflow of foreign currency. a. True b. False ANS: T PTS: 1 93. Forward contracts are the best technique for managing exposure arising from project bidding. a. True b. False ANS: F PTS: 1 94. The currency futures markets are regulated by the International Monetary Fund. a. True b. False ANS: F PTS: 1 95. It is possible to have an opportunity loss when using futures to hedge. a. True b. False ANS: T PTS: 1 96. Margin is used in the forward market to mitigate default risk. a. True b. False ANS:Read MoreMicrosofts International Financial Management: An Analysis1234 Words   |  5 Pagesand innovation. This is a sign of how the firm has established a large international presence around the globe. (Microsoft, 2013) (Fact about Microsoft, 2013) To fully understand what is happening requires focusing on the way the investment banking process assisted them, the regulatory bodies affecting their decisions and identifying / evaluating contemporary issues they are dealing with in international financial management. Together, these elements will highlight how the company was able toRead MoreAs Assessment of Financial Management in International Business2698 Words   |  11 Pagesoperating of financial management in different nations impacts investment decisions with multinational enterprise. Paper describes financial options available to the foreign subsidiary of the multiple enterprises and shows how money management in international business can be used to minimize cash balances, and taxation and introduce us to basic methods of money management. This project is focusing on financial management in the international business, discussing three sets financial decisions suchRead MoreWhy Is It Important For Study International Financial Management?1928 Words   |  8 PagesWhy is it important to study international financial management? In our globalized world, it is crucial for the international companies understand the complexity of the international financial management that shape the size and the rank of each multinational company in a very aggressive competitive market. 2. How is international financial management different from domestic financial management? International finance treats the financial movements on the global scale, while the domestic finance focusesRead MoreInternational Financial Management : Maple Leaf Inc.1831 Words   |  8 Pages INTERNATIONAL FINANCIAL MANAGEMENT MAPLE LEAF INC. INSTRUCTOR: PROFESSOR RAYMOND COX GROUP HEDGER INC SUNKANMI ODUFUWA JERALD ZAKALL Maple Leaf Inc. Method 1 - Unhedged Cross Exchange Rate (Risky) (GBP) 30,000,000 = (GBP)30,000,000 x 1.762(USD/GBP) = (USD)52,860,000 (T=0) (GBP) 30,000,000 xRead MoreEssay about International Financial Management: Key Answers606 Words   |  3 Pageslarge agency problems. 2. Comparative Advantage. a. Explain how the theory of comparative advantage relates to the need for international business. ANSWER: The theory of comparative advantage implies that countries should specialize in production, thereby relying on other countries for some products. Consequently, there is a need for international business. b. Explain how the product cycle theory relates to the growth of an MNC. ANSWER: The product cycle theory suggestsRead MoreThe International Financial Reporting Standards1487 Words   |  6 Pages This report aims to provide the executive directors and senior level management, of Fujitsu with a condensed insight into the potential use of the International Financial Reporting Standards (IFRS), as a substitute method of â€Å"corporate disclosure to its’ current reporting standards (GAAP)†, (American Institute of Certified Public Accountants, 2014). This report will analyse the primary benefits and limitations of adopting the IFRS as one of many accounting standards, thus ultimately aiming to provideRead MoreU.s. Accounting Practices Can Cause Complications1060 Words   |  5 PagesUnion and around the world claim that had the U.S. followed International Financial Reporting Standards, instead of U.S. GAAP, these debacles might never had happened. For many years, the accounting profession had faced several challenges developing a set of guidelines that would be generally accepted and universally practiced around the globe. In more recent years, more than 100 count ries around the world, have adopted International Financial Reporting Standards in order to settle on a common worldwideRead MoreInternational Accounting Standards Board ( Iasb )1543 Words   |  7 PagesInternational Accounting Standards Board (IASB) The international Accounting Standards Board (IASB) is an independent, private sector that develops and approves the body of the International Financial Reporting Standards (IFRS). The IASB manages and controls the IFRS foundation. The IASB has a group of 14 members who operates and manages the IFRS through daily meetings, community engagements, and speeches about the IFRS. These members are experts in accounting standards, preparing, auditing, financial

Online Marketing Free Essays

string(117) " much so that whenever we think of marketing we think of advertising although it is just one of the marketing tools\." INTRODUCTION EVOLUTION OF MARKETING Mar-ket-ing Spelled Pronunciation [mahr-ki-ting] – noun 1. The act of buying or selling in a market. 2. We will write a custom essay sample on Online Marketing or any similar topic only for you Order Now The total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer. including advertising, shipping, storing, and selling. At the beginning of the century, social life was mostly local. It was followed by a period in which commodities were produced on a mass scale: Consumer Marketing operated on mass marketing principles and business primarily concerned itself with how to build the best sales force. At the end of the century, there is an emerging global culture. The major driver of these changes is technology. Technological change has moved steadily back focusing on the individual. These changes shape the possibility and conduct of business. Marketing is especially tied to communication and transportation revolution. As the tools and reach of marketing increase, the job and responsibilities of marketers have evolved with them. Philip Kotler formalized this evolution with his book â€Å"Marketing Management†. His key stages are production, sales and brand management. Each of these is strongly motivated by technological opportunities, which permit new methods and new opportunities. A fourth stage, a focus on the individual customer, is also important. As the new technology of the Internet develops, it reinforces the new marketing emphasis – which in many ways is a return to business at the turn of the century. In today’s technology driven world, a new fast paced digital economy is emerging. Tomorrow there will be companies that will exist only inside computer networks. Most business transactions will be made electronically, directly from the producer to the consumer, bypassing the supply chain. In the digital marketing environment, the consumer becomes an integral player in the development of the product. In fact, a consumer might build the product himself from a wide array of parts provided by the Company. It is ecommerce that is changing the way products and services are conceived. Manufactured, promoted, priced, distributed and sold. The reason being that it is much cheaper; it allows vast coverage and helps in serving the customer better ———————————————— Online marketing ————————————————- ————————————————- The inte rnet has become an ongoing emerging source that tends to expand more and ————————————————- more. The growth of this particular medium attracts the attention of advertisers as a ————————————————- more productive source to bring in consumers. ————————————————- ————————————————- A clear advantage consumers have with online marketing is the control they have ————————————————- over the product, choosing whether to check it out or not. Online marketing may also ————————————————- offer various forms of animation. In its most common use, the term â€Å"online advertising† ————————————————- comprises all sorts of banner, e-mail, in-game, and keyword advertising, including on ————————————————- latforms such as Facebook, Twitter, and MySpace. Web-related advertising has a variety ————— ———————————- of ways to publicize and reach a niche audience to focus its attention to a specific group. ————————————————- Research has proven that online advertising has given results and is a growing business ————————————————- revenue. For the year 2012, Jupiter Research predicted $34. 5 billion in US online ————————————————- advertising spending. ———————————————— ———————————— Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- ————————————————- Types of Internet marketing ————————————————- Internet marketing is broadly divided into the following types: ————————————————- display advertising: the use of web banners or banner ads placed on a third-party website or blog  to drive traffic to a company’s own website and increase product awareness. ————————————————- Search engine marketing  (SEM): a form of marketing that seeks to promote  websites  by increasing their visibility in search engine result pages  (SERPs) through the use of either paid placement, contextual advertising, and paid inclusion, or through the use of free search engine optimization   techniques also known as organic result. ————————————————- Search engine optimizaton (SEO): the process of improving the visibility of a website or a web page in search engines via the â€Å"natural† or un-paid (â€Å"organic† or â€Å"algorithmic†) search results. ———————————————— Social media marketing: the process of gaining traffic or attention through social media websites such as Facebook, Twitter and LinkedIn. ———à ¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- Email marketing: directly marketing a commercial message to a group of people using electronic mail. ————————————————- Referral maketing: a method of promoting products or services to new customers through referrals, usually word od mouth . ————————————————- Affiliate marketing: a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. ————————————————- Content marketing: the process of creating specialized content such as infographics, blog articles and ebooks to attract more customers. ————————————————- Inbound marketing: involves creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers. ————————————————- Video marketing: This type of marketing specializes in creating videos that engage the viewer into a buying state by presenting information in video form and guiding them to a product or service. Online video is increasingly becoming more popular among internet users and companies are seeing it as a viable method of attracting customers. ADVERTISING Ad-ver-tis-ing Show Spelled Pronunciation [ad-ver-tahy-zing] – noun 1. the act or practice of calling public attention to one’s product, service, need, etc. , esp. by paid announcements in newspapers and magazines, over radio or television, on billboards, etc. to get more customers by advertising. 2. Paid announcements; advertisements. 3. The profession of planning, designing, and writing advertisements. Advertising is a paid form of communication, although some forms of advertising, such as public service announcements, use donated space and time. Second, not only is the message paid for, but the sponsor is identified. Thir d, most advertising tries to persuade or influence the consumer to do something, although in some cases the point of the message is simply to make consumers aware of the product or company. Fourth and fifth, the message is conveyed through many different kinds of mark media reaching a large audience of potential consumers. Finally, because advertising is a form of mass communication, it also non-personal. A definition of advertising, then, includes all six features Advertising is paid non-personal communication from an identified sponsor using mass media lo persuade or influence an audience. Functions of Advertising Advertising is an important promotional tool for any marketing campaign. So much so that whenever we think of marketing we think of advertising although it is just one of the marketing tools. You read "Online Marketing" in category "Papers" Till now only companies with a profit motive went in for advertising. But today government bodies as well as non-governmental organizations ING0s) go fir high profile advertising campaigns. The purpose here is not to increase the sales figure but to increase the awareness of people regarding the relevant topics. Even though each ad or campaign tries to accomplish goals unique to its sponsor, advertising performs three basic functions: 1. Provide product or brand information Although many ads are devoid of information, providing the consumer with relevant information that will aid decision making is stilt the main function of advertising. The information given depends on the needs of the target audience. In the case of purchasing a new suit, needed information might simply include price and outlet location. For technical products, the information is likely to be very detailed. 2. Provide incentives to take decision In most instances, consumers are reluctant to change established behavior. Even if there are somewhat dissatisfied with the current product or service, a habit has been established and learning about a new product is deemed difficult. Advertising provides the consumer with reasons to switch brands by presenting reasons through copy or graphics. Convenience, high quality, lower price, warranties, Or a celebrity endorser are all possibilities. 3. Provide reminders and reinforcement It’s amazing how much advertising is directed at current customers. Consumers’ forget why they bought a particular brand of microwave or automobile. Advertising must remind the customer constantly about the name of the brand, its benefits, its value, and so forth. These same messages help reinforce the customers decision. Most television advertising seems to provide this function Types of Advertising – Advertising is a form of selling. It tries to make consumers buy goods or services. Advertisers must be aware of the factors that influence people’s buying habits and then use advertising strategies based on this knowledge. Advertising can be classified in number of ways. 1. Print Advertising: Newspapers, Magazines, Brochures, Fliers The print media have always been a popular advertising medium. Advertising products via newspapers or magazines is a common practice. In addition to this, the print media also offers options like promotional brochures and fliers for advertising purposes. 2. Outdoor Advertising: Billboards, Kiosks, Tradeshows and Events (OOH) Outdoor advertising is also a very popular form of advertising, which makes use of several tools and techniques to attract the customers outdoors. The most common examples of outdoor advertising are billboards, kiosks, and also several events and tradeshows organized by the company. The billboard advertising is very popular however has to be really terse and catchy in order to grab the attention of the passersby. The kiosks not only provide an easy outlet for the company products but also make for an effective advertising tool to promote the company’s products. Organizing several events or sponsoring those makes for an excellent advertising opportunity. The company can organize trade fairs, or even exhibitions for advertising their products. If not this, the company can organize several events that are closely associated with their field. 3. Broadcast advertising: Television, Radio and the Internet Broadcast advertising is a very popular advertising medium that constitutes of several branches like television, radio or the Internet. Television advertisements have been very popular ever since they have been introduced. The radio might have lost its chaem owing to the age media however the radio remains to be the choice of small-scale advertisers. 4. Covert Advertising: Advertising in Movies Covert advertising is a unique kind of advertising in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows or even sports. There is no commercial in the entertainment but the brand or the product is subtly (or sometimes evidently) showcased in the entertainment show 5. Surrogate Advertising: Advertising Indirectly Surrogate advertising is prominently seen in cases where advertising a particular product is banned by law. Advertisement for product. – like cigarettes or alcohol which are injurious to heath are prohibited by law in several countries and hence these companies have to come up with several other products tint might have the same brand name and indirectly remind people of the cigarettes or beer bottles of the same brand. Common examples include Fosters and Kingfisher beer brands, which are often seen to promote their brand with the help of surrogate advertising. 6. Public Service Advertising: Advertising for Social Causes Public service advertising is a technique that makes use of advertising as an effective communication medium to convey socially relevant inessagtx1 about important matters and social welfare causes like AIDS, energy conservation, political integrity, deforestation, illiteracy, poverty and so on. 7. Celebrity Advertising †¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢ †¢ Although the audience is getting smarter and smarter and the modern day consumer getting immune to the exaggerated claims made in a majority of advertisements, there exist a section of advertisers that still bank been celebrates and their popularity for advertising their products. Using celebrities for advertising involves signing up celebrities for advertising campaigns, which consist of all sorts of advertising including, television ads or even print advertisements. 8. Internet Advertising Internet promotion is one of the newer types of advertising and can be accomplished in a number of ways. Rash advertising refers to messages that jump onto your computer screen and often move around. They can be hard to close and are annoying, but effective at gaining your attention. Pop up and scrolling ads are other examples of these types of advertising. Pay per click advertising refers to marketers paying to have their web pages placed high on search engine results pages. These are also called sponsored links. OBJECTIVE OF THE STUDY To compare the trust level of traditional advertising and online advertising (consumers point of view) * To find out the scope of the Internet advertising * To find the reliability and effectiveness of the internet advertising * To compare internet advertising with traditional advertising. INTERNET MARKETING THE ADVENT OF THE INTERNET The new millennium has brought us on the brink of the I. T. Revolution. This revolution has been aided by the advent of the Internet in a big way. Internet is fast changing the way people used to do things. Naturally, the same would have an impact on the advertisers. The Internet has been accepted as the most powerful media for advertising due to the absence of geographical barriers. The advent of the Internet and its subsequent acceptance has once again challenged the traditional forms of advertising. Advertisers are trying to use the ‘net’ to advertise their products and hence ‘net’ their customers. Thus, with the Internet gaining prominence, advertising equations are fast changing. Internet marketing, also referred to as web marketing, online marketing, or e-Marketing, is the marketing of products or services over the Internet. Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sale. The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to digital media such as the Internet. E-mail and wireless media, however, Internet marketing also includes Management of digital customer data and electronic customer relationship management (ECRM) systems. 7 P’S OF INTERNET MARKETING The four P’s – Product, Price, Place and Promotion have long been associated with marketing, but things have changed on the Internet. So along with a change in the nature of the four P’s there are three new P’s which are relevant to the Internet marketer: Presentation, Processes and Personalization. . Product Product on the Internet usually changes form online, and the user experiences it electronically. in the form of text, images and multimedia. Physical goods are usually presented in the form of a detailed online catalogue that the customer can browse through. Technology allows the user to virtually touch and feel the prod uct on the Internet – rotate it, zoom in or zoom out and even visualize the product in different configurations and combination. Content and software are two avatars of digitized products that can be even distributed over the Internet. On the Internet, E-marketing will be based more on the product qualities rather than on the price. Every company will be able to bring down the cost of its products and hence competition will not be on price. It will rather be on the uniqueness of the product. To be able to attract the customers and retain them, the company will have to provide nouvelle and distinct products that forces the net users to purchase and come beck for more. 2. Price Price has been drastically changed over the Internet. It lets the buyer decides the price. Also it gives the buyers information about multiple sellers selling the same product. It leads to best possible deal for the buyers in terms of price. Pricing is dynamic over the Internet. 3. Place Place revolves around setting up of a marketing channel to reach the customer. Internet serves as a direct marketing channel that allows the producer to reach the customer directly. The elimination of the intermediate channel allows the producer to pass the reduced distribution cost to the customer in the form of discounts. 4. Promotion Promotion is extremely necessary to entice the customer to its website, as there are currently more than one billion web pages. Promoting a website includes both online and offline strategies. Online strategies include search engine optimization, banner ads, and multiple points of entry, viral marketing, and strategic partnership and affiliate marketing. Presently, the cyberspace is already cluttered with thousands of sites probably selling similar products. For the customers to know of the Company’s existence and to garner information on the kind of products or services that the company is offering, promotion has to be carried out. There can be traded links or banner advertisements for the same. Also the traditional mediums like print, outdoor advertising and television can be used to spread awareness. 5. Presentation The presentation of the online business needs to have an easy to use navigation. The look and the feel of the web site should be based on corporate logos and standards. About 80% of the people read only 20% of the web page. Therefore, the web page should not be cluttered with a lot of information. Also, simple but powerful navigational aids on all web pages like search engines make it easy for customar to find their way around. 6. Processes Customer supports needs to be integrated into the online web site. A sales service that will be able to answer the questions of their customers fast and in a reliable manner is necessary. To further enhance after sales service, customers must be able to find out about their order status after the sale has been made. 7. I? Personalization Using the latest software it is possible to customize the entire web site for every single user, without any additional costs. The mass customization allows the company to create web pages products and services that suit the requirement of the user. A customized web page does not only include the preferred layout of the customer but also a reselection of goods the customer may be interested in. UNDERSTANDING THE INTERNET CUSTOMERS Now to be able to use the seven P’s effectively in order to achieve the predefined goals of any organization it is imperative to understand the customers. Customization will only be truly effective if we understand our customer and their true need. Before adapting marketing practices to the Internet, the marketer needs to understand the characteristics of the online customers. The Net users can be classified into five categories depending upon their intention of using the Internet. The five categories of users are: Directed Information Seekers: They require specific, timely and relevant information about the products and services being offered. Undirected Information Seekers: These users require something interesting and useful. Something that can give them an edge, advantage, insight or even a pleasant surprise. Bargain Hunters: They are of two kinds: One who looks for free items on the Internet another who is seeking better deals higher discounts etc. Entertainment Seekers: They see the Web as an entertainment medium of vast breath and potential and want to explorer the medium before the mass gets there. Directed Buyers: They want to buy something – now. They are sure what they require and just log on to the Web to purchase the item. CRITICAL SUCCESS FACTORS IN INTERNET MARKETING Having observed the evolving paradigms of business in the Internet era, there are five critical success factors that the Internet Marketer has to keep in mind. Attracting the Right Customer Attracting the Right Customer is the first crucial step. Rising digital penetration would mean that the number of customer visiting particular sites would inevitably go up. While the number of eyeballs or page views has so far been conveniently used as a satisfactory measure by most web sites, it would be foolish to cater to the whole spectrum of digital visitors. Contest has to be very target specific. The digital company has to select its target segment by finding out which section of customer are the most profitable in terms of revenue 21 transactions and who are the customers who generate the maximum number of referrals. Here again it is important to note that the majority of online customers are not seeking the lowest price. Rather they are seeking convenience above everything else. The power of customer referrals has never been so enormous, since word of the mouse spreads faster than word of the mouth. E-Bay attracts more than half of its customers through referrals. Not only do referred customers cost less to acquire than those brought in by advertising or other marketing tools, they also cost less to support since they use their friends who referred them for advice rather than using the companies’ own technical desk. Delivering Content Value Delivering Content Value to engage the user’s interest is the critical importance in retaining customer participation. This is because content serves as a powerful differentiator. Content would include Product enhancements (Software patches for glitches), personalized interactions (through customized navigation paths as seen on the web sites of GM and Toyota) and Problem Resolution (updates of delivery schedules and e-mail responses). Integral to the concept of delivering proper content value is innovation. For e. g. www. campareindia. com Ensuring E-Loyalty Ensuring E-Loyalty is vital to the success of any online venture. This is because acquiring customers on the Internet is enormously expensive and unless those customers stick round and make lots of repeat purchases over the years, profits will remain elusive. Contrary to the general view that Web customers are notoriously fickle, they in fact follow the old rules of customer loyalty. Web customers stick to sites that they trust and with time consolidate their purchases with one primary supplier to the extent that Purchasing from the supplier’s site becomes part of their daily routine. The issue of trust is integral to the issues of privacy and security. Companies like Amazon. com which command amazing levels of consumer trust, have used a variety of encryption tools and simple ethical decisions like not accepting money for publishers for independent book reviews to maintain the trust of its customers. E-Learning to facilitate personalized interactions E-Learning to facilitate personalized interactions with customers has been the biggest contribution of the Web to the marketing strategists. Customers in traditional bricks-and-mortar stores leave no record of their behavior unless they buy something. In the digital marketplace, however technology has made the entire shopping experience a transparent process. For example, if the customer exits the web-site when the price screen appears, he is a price sensitive consumer. Such minute tracking of customer behavior has major implications for the world of advertising. The Internet may soon be used as a test bed for testing prototypes of marketing and advertising campaigns. By monitoring pages selected, click through, responses generated, and other indicators, the company would be able to discover which parts of a prospective campaign would work, thus reducing the risk of a potential flop. This would make it possible for the company to modify its product offerings much earlier than usual in the product life cycle, Providing Digital value to the evolving consumer through his life cycle Providing Digital value to the evolving consumer through his life cycle has become possible because of customized interactions and emerging business models. These models have often disturbed the traditional status quo and created new rules of business. The sectors where new business models will emerge or have emerged are the music industry, the financial services industry, the travel industry, the relating segment and the publishing segment. Digital value is delivered to the consumer by promising him convenience, allowing the customer to feel his ownership of the Web experience, and giving the customer a sense of belonging that traverses the physical boundaries. BENEFITS OF INTERNET MARKETING The reason why Internet marketing has become so popular is because they provide three major malts to potential buyers: 1. Convenience: Customers can order products 24 hours a day wherever they are. They don’t have to sit in traffic, and a parking space, and walk through countless shops to find and examine goods. . Information: Customers can find reams of comparative information about companies, products, competitors, and prices without leaving their office or home. 3. Fewer hassles: Customers don’t have to face salespeople or open themselves up to persuasion and emotional factors; they also don’t have to wait in line. Internet marketing also provides a number of benefits to marketers 1. Quick adjustments to mark et conditions: Companies can quickly add products to their offering and change prices and descriptions. 2. Lower costs: On-line marketers avoid the expense of maintaining a store and the costs of rent, insurance, and utilities. They can produce digital catalogs for much less than the cost of printing and mailing paper catalogs. 1. Relationship building: On-line marketers can dialogue with consumers and learn from them. 2. Audience sizing Marketers can learn how many people visited their on-line site and how many stopped at particular places on the sites. This information can help improve offers and ads. Clearly, marketers are adding on-line channels to find, reach, communicate, and sell. Internet marketing has at least five great advantages. First, both small and large firms can afford it. Second, there is no real limit on advertising space, in contrast to print and broadcast media. Third, information access and retrieval are fast, compared to overnight main and even fax. Fourth, the site can be visited by anyone from any place in the world. Fifth, shopping can be done privately and swiftly ————————————————- Competitive advantage over traditional advertising ————————————————- One major benefit of online advertising is the immediate publishing of information and ————————————————- content that is not limited by geography or time. To that end, the emerging area of ————————————————- interactive advertising   presents fresh challenges for advertisers who have hitherto ————————————————- adopted an interruptive strategy. ————————————————- Another benefit is the efficiency of the advertiser’s investment. Online advertising allows ————————————————- for the customization of advertisements, including content and posted websites. For ————————————————- example,  AdWords,  yahoo! Search marketing and Google  Adsense enable ads to be shown ————————————————- on relevant web pages or alongside search results. MARKET RESEARCH Title A study on the effectiveness of Internet Advertising and its scope. PURPOSE AND SCOPE OF STUDY Advertisers are expected to spend Rs. 4,500 million in internet advertising in the year 2011 third only to TV and Print ads, which is :mound 5257% mote than that in the year 2004, compound percentage increase of 124% over the last 5 year s. This is the new age of advertising. It is true that people have started realizing that internet can serve as a one stop point for all their needs. Be it communication, entertainment, shopping, information search, Internet serves as a panacea for all their requirements. This has led 70% of the ever users to glue themselves to the Internet and access it on a regular basis. This is an opportunity for advertisers to exploit this revolution. But, is it the end of traditional advertising? Is internet advertising effective and efficient compared to the traditional form Does it fulfill the basic objectives of advertising (create awareness, to generate sales, build positive image, etc†¦ ) The problem is that, volumes of consumers are online everyday for their personal work, but do they notice the ads, banners etc. displayed on that webpage, most important what is their recall/remembrance value. What about the reach of online advertising, is it effective across over all target groups? We have trusted traditional advertising all these years and it’s a proven medium that fulfills all the objectives of advertising, can one have the same trust for online advertising†¦ RESEARCH METHODOLOGY Research design This is a descriptive research as it will clarify the doubts about online marketing. It would give us a clear picture on the effectiveness and reliability of online advertising compared to the traditional form of advertising. Data collection Secondary data: Online reports related to marketing Primary data: Questionnaire RESULTS AND AND ANALYSIS The research Internet marketing has become an integral part of today’s life as Internet access is on all time high and this trend is expected to keep the same pace and will definitely expand the horizon of its reach. Objective of this research is to analyze the trend of internet usage in contrast of online marketing. Time spent On an average, a person spends more than 4 hours on the Internet during his free time. Hence, on an average the exposure of interne; to an individual is around 150% more than that of other mediums i. e. the reach of medium Internet is much better than that of others. But one cannot infer anything about the effectiveness of the medium through exposure (reach) alone. One needs to calculate the impressions (actual number of times an individual sees the ad) of the medium also. Reach Reach refers to the total number of different people or households exposed, at least once, to a medium during a given period of time. Impressions This is a term used by media to describe and quantify the number of individuals who have an â€Å"opportunity† to see an AD in a given amount of time Scope Scope defines the level of Internet usage within a specified time period. This data gives us a strong platform to analyze and summarize the objective, pattern and usage of Internet. Research has been done through questionnaire. The questionnaire and its results is as follows: Questionnaire Name: Occupation: Course(if student): Age: Gender: Given below are some question based on E- marketing. Kindly fill the questionnaire. 1. Do you surf internet? (a) Very often (b) Often (c) Occasionally (d) Never 2. Do you ever give a look to the advertisements while surfing? (a) Very often (b) Often (c) Occasionally (d) Never 3. Does popping up of advertisements while surfing bother’s you? (a) Very often (b) Often (c) Occasionally (d) Never 4. Do you buy products online after seeing its advertisements? (a) Very often (b) Often (c) Occasionally (d) Never (5)Do you think e-marketing is: (a) effective (b) very effective (c) less effective (d) not effective (6)Do you feel e-marketing affect your buying decision? (a) Very often (b) Often (c) Sometimes (d) Never (7)How much should a company depend on online marketing? (a) 0% to 25% (b) 26% to 50% c) 51% to 75% (d) 76% to 100% (8) Rank the following types of marketing according to their effectiveness: (a) ads in newspaper/magazines (b) search engine marketing (c) business card (d) marketing on social networking sites (e) personal marketing (f) ads in television (g) e-mail marketing (h) banners/posters (i) sending newsletter (9) which type of product do u generally buy online? (a) electronics (b)clothing (c) books/magazines (d) other accessories 10) which typ e of services do u take online? (a) matrimony (b) movie tickets (c) travel tickets (d) hotel services Result 1. Do you surf internet? (a) Very often (b) Often (c) Occasionally (d) Never Out of 100% sample population, 62% of the people use internet very often, 22% use internet often, 14% use internet occasionally and 2% never use internet. Thus it is clear that 98% of the total urban population uses internet and 2% of the total population never uses internet. However growth of use of internet shows that 100% population will use internet in the coming years. . Do you ever give a look to the advertisements while surfing? (a) Very often (b) Often (c) Occasionally (d) Never Here out of 100% sample population, 12% people watches online advertisements very often, 22% often watches online advertisements, 36% occasionally watches online advertisements and 30% of the population never watches online advertisements. This results shows that 70% of the sample population access advertisements link s. 3. Does popping up of advertisements while surfing bother’s you? (a) Very often (b) Often (c) Occasionally (d) Never Out of 100% of sample population, 27% people are bothered very often by advertisements while working on internet, 13% people are less often bothered by advertisements, 48% people are occasionally bothered by advertisements and 12% are never bothered. Botherness of people also depends upon nature of work and advertisements. If the work is important then botherness increases and vice versa. 4. Do you buy products online after seeing its advertisements? (a) Very often (b) Often (c) Occasionally (d) Never As we have seen 70% of the total sample population actually watches online advertisements. Now there are 52% people who never buys those products and 48% people who buys those products. Now out of those 48% only 12% of the populations buys products very often, 14% buys product less often and 22% people occasionally buys products after watching its advertisement. (5)Do you think e-marketing is: (a) effective (b) very effective (c) less effective (d) not effective It states that out of 100% sample population , 15% find e-marketing very effective, 40% find e-marketing effective, 30% find e-marketing less effective and 15% find e-marketing not at all effective. 6)Do you feel e-marketing affect your buying decision? (a) Very often (b) Often (c) Sometimes (d) Never Out of 100% sample population, 52% of the population thinks their buying decision very often depends upon advertisement. 22% of the population thinks their buying decision often depends upon advertisements. 14% of the population thinks their buying decisions occasionally changes due to advertisements and 12% of the po pulation’s buying decision doesn’t depend upon advertisements. (7)How much should a company depend on online marketing? (a) 0% to 25% (b) 26% to 50% (c) 51% to 75% (d) 76% to 100% Here, out of 100% sample population 48% of people thinks that a company should depend less than 25% on online marketing, 34% thinks a company should depend less than 50% and more than 25% on online marketing, 15% thinks that a company shouhd depend more than 15% and less than 75% on online marketing, and only 3% thinks that a company should depend more than 75%. (8) Rank the following types of marketing according to their effectiveness: (a) ads in newspaper/magazines. (b) search engine marketing. (c) business card. (d) marketing on social networking sites. (e) personal marketing. (f) ads in television. g) e-mail marketing. (h) banners/posters. (i) sending newsletter According to the research, types of marketing which are given rank according to their effectiveness are as follows: 1) Personal marketing 2) Ads in television 3) Ads in newspaper/magazines 4) Banners/posters 5) Business card 6) Marketing on social networking sites 7) Email marketing 8) Search engine maketing 9) Sending ne wsletter (9) which type of product do u generally buy online? (a) electronics (b)clothing (c) books/magazines (d) other accessories Out of 100% sample population, 40% people buy electronics, 25% people buy lothing, 15% buy books/magazines and 20% people buy other items. (10) which type of services do u take online? (a) matrimony (b) movie tickets (c) travel tickets (d) hotel services Out of 100% sample population 5% of population takes matrimonial services, 45% takes movie tickets, 35% takes travel tickets and 15% takes hotel services. Conclusion On the basis of this research findings and analysis,we can conclude that the use of internet has increased and large urban population is using internet, therefore internet marketing shows upbeat trend for its future growth and large acceptance worldwide. Internet marketing is still at pioneer stage, large population prefer traditional purchasing due to the intangible feature of internet marketing and post purchase experience. The recommendations are needed to be implemented in order to acclaim major purchase and gain trust of the online population. Limitations Internet marketing is no doubt the future of advertising, and it will take over the world of marketing within a few short years. However, this does not mean that there are no limitations to what an internet marketing firm can accomplish. It is important for marketers and users to understand these problems, and to comprehend that they may damage the marketing campaign. One of the main problems which comes with running a marketing campaign over the Internet is that it limits the audience to just those individuals and users who have access to the World Wide Web. Although most people in the target audience would be able to use the Internet, the fact remains that some people are still not comfortable with its usage and this is where an internet marketing firm may face problems. In addition to this, one other major problem which stands in the way of a successful internet marketing campaign is that users are often reluctant to purchase or spend money on products online. They cannot test out the project or use it and make sure it works, and this puts the entire campaign under stress. It means losing customers and users to a problem which cannot be helped. References DigiMarketing – The essential guide to new media and digital marketing -kent wartime, Ian fenwick Principals of advertising and IMC * Tom dunkan http://en. wikipedia. org/ http://ieeexplore. ieee. org/ How to cite Online Marketing, Papers

Library Research Business Community

Question: Describe about the Library Research for Business Community. Answer: Main Thesis of Sherazi Aisha Sherazi is of the opinion that the Muslim women wear the Niqab or the face veil in order to be a part of the community they belong to; because they are proud of their community and some even emulate them with the wives of the Prophet, therefore, they encourage wearing the Niqab to empower them. According to Sherazi why Women choose to wear Niqab Sherazi believe that there are certain attires that people do not like to wear but they have to wear those because most of the time majority of the people accepts it. For example, the necktie those students have to wear with their school uniform. In case of the Niqab or the face veil that is worn by most of the Muslim women such is not the case. Sherazi argues that most of the European countries do not support Muslim women wearing a Niqab because they think that in this way the women are segregating them from the society. The author negates this European view, she is of the opinion that actually the Europeans are alienated the Muslim women and they are not segregating themselves. She states that in respect to the European countries, Canada is a far more tolerant country that could easily accept multiculturalism and would allow women to wear anything that they wish to wear. Thesis of Fatah Tarek Fatah describe the Niqab as the Muslim male power domination over the female and also as the product of Saudi Arabia, so that they could distort the Islamic view and fulfill their Wahabbi purpose or the agenda. Reason behind Fatah Opposing Wearing Niqab Tarek Fatah, in his essay states that, although he belongs from the Muslim community he condemns the fact that the women of his community wear the Niqab. The author here gives the reference to a Muslim woman, who refused to take of her veil because she thought she would lose her honor. According to the author, women of the Islam religion should not consider wearing veil as the part of the religion, and to support his view the author gives the reference of the Mecca and Kaaba. The two holiest places for the people belonging to the Islam community, which is also 1400 years old, prevents women from covering their face. According to Fatah, the Wahabbi tribes are responsible for this and he appeals the other Muslim women to consider this fact. According to him, Saudi Arabia is trying to epitomize women as the sexual objects and thus they are imbibing these kinds of thoughts within them. According to him, Canada should tolerate the oppression on the women in the name of multiculturalism an d if the country continues with it then soon the judicial system of this country will follow the Shariah Law. Argument based on both the texts The two texts that are based on the Muslim women wearing the Niqab interestingly do not provide with the voice of the Muslim woman. It is true that Tarek Fatah refers to a Muslim woman who speaks in favor of her veil, although Fatah interprets that the women is actually constructed by her society, or more importantly by the Wahabbi community or the tribe. It is true that there are no evidence of what actually a Muslim woman wants, whether she wears the Niqab because she takes pride of her community or whether she is seen a sexual object by her community. Therefore, the exposure of her skin would be a sin, so they would have to wear a Niqab (Fatah 1). The religion concern of wearing a Niqab is there but then it is more about the choice that the women of the Muslim community. If the women feel that by wearing the Niqab they could be a part of their community, they could feel the pride of their community then people should allow them to wear the Niqab (Sherazi 1). It is a matter of choice, if wearing a Niqab is seen as an action of imposing something on the Muslim women, and then asking them to not to wear a Niqab, is another form of imposition only. Therefore, one could argue that Aisha Sherazi has rightly stated that the Muslim women should wear what she desires to wear. She is right in stating that one should not segregate Muslim women wearing a Niqab because then it will not lead to acceptance of multiculturalism rather it will lead to intolerance. References Fatah, Tarek. "Lifting The Veil On The Niqab; There Is No Requirement In Islam To Cover One's Face -- The Niqab Is The Epitome Of Male Control Over Muslim Women". N.p., 2009. Print. Sherazi, Aisha. "Muslim Women Empowered By Niqab". N.p., 2006. Print.